BASIC DIGITAL MARKETING COURSE

Introduction to Digital Marketing

Digital marketing is key to engaging with audiences in today’s fast-paced world. Our institute offers the best digital marketing course in Tirupur, providing comprehensive training and placement assistance to help you thrive in this evolving field.

Fundamentals of Marketing

Marketing is the art of connecting with potential customers at the right time and place. It encompasses various strategies and tactics to promote products, services, or brands. In this module of our best internet marketing courses, you will learn:

  • Marketing Mix: Explore the 4 Ps of marketing – Product, Price, Place, and Promotion – and how they influence customer decisions.
  • Understanding Customer Needs: Discover the importance of identifying and meeting customer needs and preferences.
  • Market Research and Analysis: Learn how to conduct market research to gain insights into consumer behavior and market trends.

This course is ideal for beginners looking for good digital marketing courses and a solid foundation in digital marketing basics.

Definition and Scope of Digital Marketing

Digital marketing refers to the use of digital channels and technologies to promote and sell products or services. It encompasses a broad range of activities, including:

  • Search Engine Optimization (SEO): Enhancing the visibility of your website in search engine results.
  • Social Media Marketing: Utilizing platforms like Facebook, Instagram, and Twitter to engage with audiences.
  • Content Marketing: Creating valuable content to attract and retain customers.
  • Pay-Per-Click Advertising (PPC): Driving traffic to your website through paid ads on search engines and social media.

Join us at the best institute for digital marketing in Tirupur to experience the best digital marketing course in Tirupur and gain practical insights into these essential techniques.

Succeeding in Digital Marketing

Success in digital marketing agency requires setting clear goals, identifying target audiences, creating engaging content, and using analytics to optimize campaigns. You'll learn to craft strategies that drive real business results.

Evolution of Digital Marketing

Explore the transformation of digital marketing through social media, mobile marketing, and data analytics. This module will also delve into search engine marketing (SEM) and search engine optimization (SEO). You'll gain insights into how these trends shape marketing strategies and how to anticipate future developments

Branding

Branding is about creating a unique identity that resonates with your audience. At Palette Pro Academy, the best institute in Tirupur, you'll learn to develop a consistent brand image, build brand loyalty, and differentiate your brand in a competitive market.

Syllabus of Digital Marketing Course in Tirupur

+ Introduction to Digital Marketing
  • Fundamentals of Marketing
  • Definition and scope of digital marketing
  • Succeeding in Digital Marketing
  • Evolution of Digital Marketing
  • Branding
+ Social Media Marketing
  • Introduction to Social Media Marketing
  • Setting Up Social Media Profiles
  • Content Planning and Creation
  • Posting and Engagement Strategies
  • Visual Content Creation
  • Hashtag Strategies
  • Community Building and Management
  • Handling Customer Feedback and Crisis
+ Facebook and Instagram Ads
  • Introduction to Facebook Ads
  • Setting Up Business Manager and Ad Account
  • Ad Campaign Objectives
  • Target Audience and Audience Insights
  • Ad Creative and Formats
  • Ad Copy and Messaging
  • Ad Placement and Formats
  • Budgeting and Bidding Strategies
  • Ad Scheduling and Delivery
  • Ad Targeting and Custom Audiences
  • Pixel Tracking and Conversion Events
  • Split Testing and Optimization
  • Retargeting and Dynamic Ads
  • Performance Tracking and Reporting
  • Ad Policy and Compliance
  • Scaling and Advanced Strategies
  • Case Studies and Real-World Examples
  • Future Trends in Facebook Advertise
+ Email Marketing
  • Email Marketing Strategy
  • Building and Growing Email Lists
  • Segmentation and Personalization
  • Crafting Effective Email Content
  • Call-to-Action and Conversion
  • Optimization
  • Email Analytics and Reporting
+ LinkedIn Marketing
  • Introduction to LinkedIn Marketing
  • Creating an Effective LinkedIn Profile
  • LinkedIn Company Pages
  • Content Strategy for LinkedIn
  • Creating Engaging LinkedIn Content
  • LinkedIn Engagement Strategies
  • LinkedIn Groups and Communities
  • Using LinkedIn for B2B Lead Generation
  • Personal Branding on LinkedIn
  • LinkedIn Networking Strategies
  • Using LinkedIn for Job Seekers
  • Case Studies and Success Stories YouTube
+ YouTube Marketing
  • Introduction to YouTube Marketing
  • Creating a YouTube Channel
  • Content Strategy and Planning
  • Video Content Creation Techniques
  • Video SEO and Optimization
  • Thumbnails and Video Design
  • Engagement Strategies and Audience
  • Building
  • YouTube Analytics and Insights
+ What's app Marketing
  • Introduction to WhatsApp Marketing
  • Building a WhatsApp Marketing Strategy
  • Creating Engaging Content
  • Building and Managing Contact Lists
  • Campaign Types and Automation
  • Crafting Effective Calls to Action (CTAS)
  • Leveraging WhatsApp Business Tools
  • Analytics and Performance Measurement
  • Compliance and Privacy
  • Case Studies and Best Practices
  • Tools and Whatsapp API
+ Funnel Building and Lead Gen
  • Introduction to Funnels and Customer Journey
  • Funnel Strategy and Planning
  • Creating Awareness and Attraction
  • Generating Interest and Engagement
  • Nurturing Leads and Consideration
  • Closing the Deal: Conversion Tactics
  • Post-Purchase Experience and Retention
  • Tools and Case studies
+ Content Writing / Copy Writing
  • Copywriting - Introduction
  • Knowing Your Audience
  • Crafting Compelling Headlines and others
  • Copy for Social Media and Ads
  • Storytelling in Copywriting
  • Editing and Proofreading
  • Building a Copywriting Portfolio
+ Keyword Research and Analysis
  • Understanding Keywords and Key phrases
  • Importance of Keyword Research
  • Tools for Keyword Research
  • Long-Tail Keywords and Intent
+ SEO & ON Page SEO
  • What is SEO and Why is it Important?
  • How Search Engines Work
  • The Evolution of SEO
  • ON Page SEO
  • Technical SEO
  • Checklists
+ OFF Page SEO
  • Understanding Backlinks and Their Importance
  • White Hat vs. Black Hat Link Building
  • Guest Posting and Outreach Strategies
  • Social Signals and their Impact on SEO
+ Google My Business / Local SEO
  • Importance of Local SEO for Businesses
  • Setting Up and Optimizing Google MyBusiness
  • Local Citations and NAP Consistency
  • Online Reviews and ReputationManagement
+ Advanced SEO and NO Code SEO
  • SEO Analytics and Measurement
  • SEO Audits and Troubleshooting
  • Content Management Systems (CMS)
  • Future Trends in SEO
  • Wordpress SEO
  • WIX SEO
+ Search Engine marketing (SEM)
  • Introduction to Search Engine Marketing (SEM)
  • Google Ads Platform Overview
  • Keyword Research and Selection for SEM
  • Campaign Structure and Ad Formats
  • Ad Auction and Quality Score
  • Bidding Strategies and Budget Management
  • Ad Targeting and Audience Segmentation
  • Display Advertising and Remarketing
  • Shopping Ads and E-Commerce Campaigns
  • Tracking, Analytics, and Conversion Tracking
  • Regulatory and Ethical Considerations
+ Google Analytics - 1
  • Introduction to Google Analytics
  • Setting Up Google Analytics
  • Navigating the Google Analytics Interface
  • Basic Reports and Metrics
  • Understanding Audience Data
+ Website Technology
  • Web Analytics
  • Website Hosting using Word Press
  • No Code Technology and Word Press
  • Domain and it's introduction
  • DNS and it's mapping
  • Hosting and it's types

Enroll Now and Start Your Journey to Becoming a Digital Marketing Pro!

For more information and enrollment details, visit Palette Pro Academy's Website or contact us at +91 95663 85653 or Paletteproacademy@gmail.com.

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